+
Beer, Cider, & Sake

"Why Does Every Beer Look So Cool Now?"

patsully | Jun 27, 201901:58 PM     6

Today I learned that there are design firms solely focused on beer branding.

"When craft beer was still a small operation, breweries would often design their label in-house or ask a friend or local artist to pull something together for a release. “It was really innocent,” says Oceania Eagan, founder of Blindtiger Design, a Seattle agency that specializes in designing identities for breweries. “That innocence meant people could just hodgepodge things together. You can’t get away with that anymore.” In the last five or so years, craft brewing has reached a level of maturity where breweries have decided it’s worth the time and money to hire a design studio who can help them “professionalize” their look. And accordingly, a crop of design studios like Blindtiger whose primary, if not exclusive, focus is on beer branding have sprung up to take advantage of the growing market."

Why Does Every Beer Look So Cool Now?

On a recent weekend afternoon, I found myself in my neighborhood grocery store contemplating a wall of beer. This section of the store is like a candy...

eyeondesign.aiga.org
Want to stay up to date with this post? Sign Up Now ›

Invite a friend to chime in on this discussion.

Email a Friend

More from Chowhound

Chowhound Gift Guide 2019: The Best Picks From Direct-to-Consumer Brands
Shop

Chowhound Gift Guide 2019: The Best Picks From Direct-to-Consumer Brands

by Camryn Rabideau | This year was a good one for direct-to-consumer kitchen startups. These companies offer high-quality...

Chowhound Gift Guide 2019: Sweet Gifts for Chocolate Connoisseurs
Shop

Chowhound Gift Guide 2019: Sweet Gifts for Chocolate Connoisseurs

by Jen Wheeler | Love someone who loves chocolate? They're probably the easiest person on your list to shop for. Just...

Star Gifts for Fans of 'The Great British Baking Show'
Shop

Star Gifts for Fans of 'The Great British Baking Show'

by Jen Wheeler | If you know a fan of The Great British Baking Show (aka, GBBS, GBBO, or The Great British Bake Off...

Chowhound Gift Guide 2019: Best Gifts for Food-Loving Families and Parents
Shop

Chowhound Gift Guide 2019: Best Gifts for Food-Loving Families and Parents

by Marisa Olsen | We all know that special family—the family that loves to gather together to cook and eat. Picture...

Get fresh food news delivered to your inbox

Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week.