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Beer, Cider, & Sake

"Why Does Every Beer Look So Cool Now?"

patsully | Jun 27, 201901:58 PM     1

Today I learned that there are design firms solely focused on beer branding.

"When craft beer was still a small operation, breweries would often design their label in-house or ask a friend or local artist to pull something together for a release. “It was really innocent,” says Oceania Eagan, founder of Blindtiger Design, a Seattle agency that specializes in designing identities for breweries. “That innocence meant people could just hodgepodge things together. You can’t get away with that anymore.” In the last five or so years, craft brewing has reached a level of maturity where breweries have decided it’s worth the time and money to hire a design studio who can help them “professionalize” their look. And accordingly, a crop of design studios like Blindtiger whose primary, if not exclusive, focus is on beer branding have sprung up to take advantage of the growing market."

Why Does Every Beer Look So Cool Now?

On a recent weekend afternoon, I found myself in my neighborhood grocery store contemplating a wall of beer. This section of the store is like a candy...

eyeondesign.aiga.org
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