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Asia to get its own Food Channel


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Not About Food

Asia to get its own Food Channel

Gary Soup | Jul 28, 2005 01:23 PM

As reported today by

"In other exciting F&B news this week, Singaporeans will soon be able to tune into a 24-hour regional food cable TV channel with the launch of the Asian Food Channel (AFC) network which will begin broadcast on cable TV come September 2005.

According to AFC Managing Director - Acquisitions and Programming, Maria Brown, the reason for being based in Singapore is because it is "THE food capital of the world…[with] its unique combination of having a multi-ethnic heritage and being a cosmopolitan city." With the strong support of the Media Development Authority (MDA), AFC is also looking forward to create "Made by Singapore" programmes.

The new channel's line-up includes commissioned Eastern and Western programmes in a variety of formats and in five main genres which are Infotainment, Instructional, Current Affairs, Reality and Variety. Highlights in September include City of Taste which showcases Korean cooking and Cook like a Chef, which aims to transform home cooks to professional chefs. Programmes will be broadcast in original language formats with Chinese and English subtitles if necessary."

The AFC website is currently under construction and there is no word how widely the service will be distributed.


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