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Is American Olive Oil About to Have Its Moment?

Melanie Wong | Jan 29, 201609:24 PM

"...When California, with one-tenth of 1 percent of the world’s market, adopted chemical standards stricter than the IOC mandates, it made waves in the Old World. The rules, which for now apply only to California producers, also barred the use of the marketing terms “pure,” “light,” and “super virgin” on labels. The Italian consulate general in San Francisco, a Spanish trade attaché, and representatives from a half-dozen importers traveled to Sacramento to oppose the standards at a hearing of the California Department of Food and Agriculture..."

Is American Olive Oil About to Have Its Moment?

In 1976 the wine industry changed forever when a vintage from California was judged superior to its European counterparts. The same thing might be about...
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