Beer, Cider, & Sake

Craft Beers Beer

American Craft Beer Comment / Analysis


Beer, Cider, & Sake

American Craft Beer Comment / Analysis

jonkyo | May 17, 2014 12:23 PM

I could name this post Gentrification Craft Beer as Guide.

It is interesting that the Park Slope sloping is indicated in any area of NYC with small grocers that have long been owned and or catering to Latino populations, displaying Craft Beer, in a montage (see photo).

On 145 in Harlem and other places, there are the montage signs advertising beers, with Modelo, Coors, Presidente and Heineken, as well as others.

This is a fact in and around 4th Avenue Brooklyn, where the population demographic is predominately Mexican, with Ecuadorian and other Latin Americans mixed in.

As one moves away from the trickle of residency increases for white middle class Americans, towards 45th street, the signs advertising Craft Beers disappear.

Another indication is in and around Broadway and Marcy. The appearance in coolers of the mostly Middle Eastern staffed, and Dominican Latin grocers, of Craft beers, has been in sync with the increase appearance of white middle class, or those of other colors, who have assimilated into white middle class American culture.

With that and for this forum, I have introduced appeal, taste, and how demographics, ethnicity or the lack of it, impinge upon marketing.

For starters, I had a delightful night, prior, that included Smithwick in an Irish venue, then Sam Adam in a more generalized pub. The Smithwick (Irish Ale) was a delight, and the Sam Adam served the moment as it was later in the imbibing session.

Earlier date I ventured into Congress on Court, Brooklyn. The most appreciative aspect of this establishment was not their selections of beer, it was the fact that there was not one television screen in the entire venue, calling forth a time decades ago, in the US where drinking establishments were meant for gathering and discussing, and socializing.

That same outing, The Original California Taqueria (celebrating 24 years in Cobble Hill), offered what Presidente, but due to its catering to mostly white middle class Americans and the like, it had an absence of Latin music, Latin American clientele, making the atmosphere a bit sterile.

In conclusion, the best of all these worlds, divergent as they may be, have yet to collide.

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