This one premiered on 5/29. Since I don't have cable, I am unfamiliar with the judges. They seem to be setting up Francine, a hefty middle-aged Southern blonde (the Paula Deen clone?), as the one to beat. But so far, there does not seem to be a particularly obnoxious contestant to hatewatch. That's a surprise, as it's part of the established reality competition formula. Maybe we're supposed to dislike Francine.
The challenges were difficult, since baking is fussier than other cooking.
The time allotted was pretty tight, and competitors were unfamiliar with the ovens and other equipment they were using. In the savory meat pie challenge, they were given a list of ingredients but no instructions, and it had to be a hot-water crust, which is not something called for in most pie dough recipes. Most of the crusts were not very successful but viewers had no indication which, if any, contestants were familiar with the process.