OK, so there's this confectionary cookbook I want that I'd seen in a local kitchen shop. I popped in today intending to buy. I was fully prepared to pay the $35 (plus tax) price, but then I decided to check Amazon... $19, free Prime delivery.
So I bailed. A 50% savings was just too much for me. I like supporting local B&M businesses, and I like the personal interaction, but still..
My initial guilt soon morphed into curiosity: what premium are others willing to pay to support local independents? 5%? $1? 50%? No limit?
With what I save on this, I can go back to the indie and buy something. At least that's my story, and I'm sticking with it.
So, what's your Amazon Factor?