I was at Pacific Dining Car in Santa Monica last night for a late night desert w/ my s.o. and another couple. At midnight the place spontaneously filled with a zillion people. It went from dead to packed in less than 20 minutes. I asked the waiter what gives and he told me
"This week everything on the breakfast menu is FREE from midnight to 6am to celebrate PDC changing its hours to 24/7."
Guess I know where I'm eating breakfast tonight.