I'm going with #2 on this list. I'm not a big Mc Donalds fan or customer, but I go a few times a year with my son. I don't recognize the place anymore, Mc' Cafe, and while I enjoy some of their premium burgers, for $8-$9. a meal, I could go up the street get a fresh grilled burger with a beer for $2-$3 more. I think Mc Donalds has continues to try to distance itself from what it is, a king of the cheap fast food burger. Stick with what you know.