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Melanie Wong | Sep 28, 201702:55 PM     6

And 45% hate to cook. Interesting report in the Harvard Business Review on the decline of cooking at home. What do you think it takes to get the public interested in cooking for themselves again?

" . . . consumers now spend more on food in restaurants than on groceries. Despite all the buzz about the growth of pre-prepped meal kits like Blue Apron, or the promise of Whole Foods under Amazon’s management, cooking itself is on a long, slow, steady decline. The top 25 food and beverage companies have lost $18 billion in market share since 2009. Grocers are watching customers make fewer trips to stores, and many chains are in a prolonged price war, with prices declining 1.3% last year.

I’ve come to think of cooking as being similar to sewing. As recently as the early 20th century, many people sewed their own clothing. Today the vast majority of Americans buy clothing made by someone else; the tiny minority who still buy fabric and raw materials do it mainly as a hobby. If that’s the kind of shift coming to the food industry, change leaders and corporate strategists will have their hands full. . . "

Forbes article, "The Problem Isn't Meal Kits; It's Cooking, Period": https://www.forbes.com/sites/ronaldho...

The Grocery Industry Confronts a New Problem: Only 10% of Americans Love Cooking

Making meals is becoming a niche hobby.

hbr.org
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