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Mid 1950s: Snack Food Companies Were Faced With A Challenge
According to Proctor & Gamble, the developer of the famous chip, consumers in the 1950s were tired of greasy, broken potato chips and bags that had an unsatisfying chip-to-air ratio.
P&G hired chemist Frederic Baur to help them develop a solution.
P&G hired chemist Frederic Baur to help them develop a solution.
