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10 Culinary Icons Introduced at the Chicago World's Fair

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Speaking of racially stereotypical advertising mascots, Aunt Jemima was first introduced as the face of the eponymous pancake mix in 1889. In 1890, the Davis Milling Company purchased the brand and brought it to the 1893 Columbian Exposition, where former slave Nancy Green, the world's first living trademark, gave baking demonstrations in character to crowds who ate up her stories and her pancakes. Over the ensuing decades, the business hired other actresses to portray their mascot, changed their company name to Aunt Jemima, introduced more products like syrup and cornbread mix, and (gradually) modified the illustrations on the packaging and in ads to reflect a more modern and less discomfiting image of Aunt Jemima.

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