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Especially if you get fresh bread from a bakery that has few or no preservatives, it can be tempting to put the part you weren't able to eat that first day in the refrigerator. But refrigerating bread causes the opposite effect you want. It dries out. The cold actually makes bread go stale much faster. Leave bread on the counter for two to four days; wrap in plastic and store in the freezer for longer. Use this complete guide on making quick breads.