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Gum Pals Sometimes Don’t Get Along

Why popular low-grade candy-mint munitions maker Mentos decided a Prince-inspired name like UP2U was the right way to go in terms of branding its Gum of Tomorrow is unclear. “UP2U”

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Pumpkin-Flavored White Russian—Why Not?

Flavored liqueurs justly have a bad reputation: Typically they’re artificial confections of overwhelming sweetness. We don’t ask a lot of the Baileys of the world, and perhaps that’s a shame.

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I Fell for a Trippy Tequila Skull

Upon first spotting Kah Tequila at a local liquor store, I said something along the lines of, “WHOA, skull tequila, MUST HAVE THIS,” and started making a beeline toward the

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Fancy-Pants Prune Experience

It probably says good things about the state of the nation that we’re at a point where you can mass-market a fancy variety of prune. True, Americans should be eating

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Crappy Chocolate Is Better When Aerated

There may be no classic American brand more depressing to a patriotic brand-watcher like myself than Hershey’s. Their chocolate bars are mostly sugar, with no depth. In fact, if I

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Orange-Flavored Whisky: I Am a Convert

Launched in 2000 by John Glaser, a former Johnnie Walker international marketing director, Compass Box is based on a remarkably sharp idea: The Edinburgh-based company blends whiskies from Scottish distilleries

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Lube or Liqueur? I Couldn’t Tell

The packaging of Hot Rose Spicy Cinnamon Cream Liqueur was what initially attracted me. Hot Rose comes in a red plastic bottle and looks like (a) cheap suntan lotion, (b)

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New Halloween Candy Taste-Off

Supertaster reviews new candy in time for Halloween.

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Finally, a Not-Too-Sweet Granola

Bob’s Red Mill Natural Foods of Milwaukie, Oregon, is a powerhouse in the natural foods market: The company produces over 400 items for sale, most of which are whole-grain products

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A Diet Candy Bar That Actually Satisfies

When I reviewed Skinny Cow ice cream cone sundaes a few years back, I was pleasantly surprised: Here was a diet food (diet dessert, no less) that actually satisfied a

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I Vowed to Drink Wedding Cake Vodka

Most wedding cake is pretty bad but you eat it anyway. Could a wedding cake in vodka form be any better? I decided to find out with Pearl Wedding Cake

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The Supertaster Verdict on Wendy’s Hot ‘N Juicy Cheeseburger

The story (as told by USA Today, among many others) is a good one: Wendy’s, a fast-food chain under siege, needs to create a new winning product in order to

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Triple Double Oreos Made Me Depressed

There has been a fair bit of hype surrounding the release of the new Triple Double Oreo, but when you get right down to it, there’s not really much to

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Faux Gras: Surprise on a Cracker

The pitch of Faux Gras was instantly appealing: a vegan pâté grabbing the consumer’s attention by referencing foie gras. On the product’s website, the maker, Regal Vegan, writes: “Not meant

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Trader Joe’s Fruit Sauce Crushers Taste Too Funky

Mashed fruit in a bag that can be sucked out with a straw, Trader Joe’s Fruit Sauce Crushers are low in calories (60 per serving), portable, and made with healthful

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Red Espresso Is Actually Tea

Products like Red Espresso, a rooibos tea “enjoyed like coffee,” aim to be the bridge between the premium coffee drinker of today and the premium tea drinker of tomorrow. The

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Trader Joe’s Cake Capitalizes on Macaron Craze

Before getting into the particulars of the enchanting-looking Raspberry Macaron Cake sold by Trader Joe’s, a brief note on packaging. This 8.8-ounce cake is described on the box as “The

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A Healthy Veggie Alternative to Chicken Nuggets?

“Sensible Food Never Tasted This Good!” shouts the box containing the fun-shaped* potato-and-spinach dinner nuggets known as “Littles.” Another promotional line reads: “Where You Recognize All the Ingredients.” Right from

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Gluten-Free Gnocchi Are Tragic

You gotta hand it to capitalism: Whatever its shortcomings, it’s damned good at driving businesspeople to identify and exploit new niches. The food world, of course, is no exception. In

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Back-to-School Food Reviewed!

Supertaster samples the good, the passable, and the terrible foods for students headed back to class. Got Milk? Magic Milk Straws I Paid: $1.99 for a package of six straws

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What the Heck: IHOP Bacon Burger

International House of Pancakes enters the burger market, much to the dismay of Supertaster.

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