Brace yourself: A class-action suit filed in California last week alleges General Mills is guilty of deceptive marketing for suggesting its fruit snacks are, well—fruity. The marketing and packaging for General Mills’ Betty Crocker-brand fruit snacks, such as Fruit Roll-Ups, Fruit by the Foot, Fruit Gushers, and Fruit Shapes, convey, the suit alleges, “an overall message of a healthful snack product to parents when, in fact, the products contain dangerous, non-nutritious, unhealthy partially hydrogenated oil, large amounts of sugar, and potentially harmful artificial dyes.”

Yep, there’s candy inside those packages with giant pictures of fruit on them, behind those commercials with piles of fruit exploding into the air, POW! There’s just so much fruit in here, we can’t keep it all in!

Despite that, The Atlantic reports, the ingredients list for Strawberry Fruit Roll-Ups “omits strawberries entirely, and rapidly devolves from ‘Pears from Concentrate’ (aka sugar) to ‘Corn Syrup, Dried Corn Syrup, Sugar, Partially Hydrogenated Cottonseed Oil, Citric Acid, Acetylated Monoglycerides, Fruit Pectin, Dextrose, Malic Acid, Vitamin C (ascorbic acid), Natural Flavor, Color (red 40, yellows 5 & 6, blue 1).'”

What’s next? After the “healthier choice” veil has fallen from the fruit snacks, will moms then turn their guns on Go-Gurts and “whole grain” Pepperidge Farm Goldfish?

Here’s a little sampling of fruit snacks advertisements. What do you think? Do they give parents the impression this stuff is good for you?

Image source: Flickr member Maggie T under Creative Commons

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