The ultimate sign that pomegranate has reached critical mass: There is now a pomegranate Tootsie Pop. Introduced in 2008, pomegranate is one of a bunch of new flavors launched in recent years: watermelon, blue raspberry (yuck), and banana (double yuck). But the pomegranate flavor is wonderful, reminiscent of classic cherry but more fruity and puckery. It actually tastes like pomegranate, which is more than I can say for the center, which tastes less like chocolate than choco-scented crayon.
Tootsie would love for consumers to weigh in on the new flavors and suggest others. Peppermint, maybe? Oh, and by the way, according to the Tootsie Roll FAQ, the company has received tens of thousands of letters from children claiming to know how many licks it takes to get to the center of a Tootsie Pop. Estimates generally run in the 600–800 licks range, but your own personal best “depends on a variety of factors such as the size of your mouth, the amount of saliva, etc.”