These aren’t the worst of times for mid-market chocolate, tea, and wine producers, writes DailyFinance, they’re the best of times, and how. The “cheap gourmet” appeal of something like a $5 chocolate bar or a $10 box of tea is increasingly powerful as “expensive gourmet” choices look less and less reasonable in the face of job loss, foreclosure, and other depressing modern facts of American life.

Revolutions in jug and box wine—drinkable stuff in once-unthinkably gauche packages—have also helped fuel luxury consumption during belt-tightening times.

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