According to a report in Advertising Age, Anheuser-Busch will be launching its very own in-house film and production company. No, I haven’t been drinking, because as “huh?” as the connection might seem, this is not the first time a beverage company has whet their whistles on the big or small screen.
[Anheuser-Busch] is following closely in the footsteps of other megamarketers. Last winter, PepsiCo produced the snowboarding documentary First Descent through its Mountain Dew Films unit. And Starbucks Corp., which last year partnered with Lions Gate Films to market Akeelah and the Bee, intends to co-produce more features with Hollywood studios.
Not content to stick with showing us burp shots of drunk frogs or grabbing product placement in movies like Wedding Crashers, Anheuser-Busch “appears to be gearing up to produce a steady stream of original content.” Mike Fox, a California distributor with the company opines, ”’They’ve made it clear that they think the future is online, and I think we’re going to see a lot of short films and sitcom-type stuff.’”
So, this means either the critics are going to be buzzing about Desperate Swedish Bikiniwives or Everybody Loves Budweiser is going to win more Emmys than strictly necessary. Frankly, I think Buddlestar Galactica could be a major sleeper hit, but only if they agree to use green beer.