Few statements have the marketing allure of “Banned in Alabama”; in a tiny little three-word nutshell, it says: “Hey! A bunch of intolerant rednecks can’t handle this, so you just know that it’s gotta be cool!”
So it goes with the Alabama Alcoholic Beverage Control Board telling stores and restaurants in the state to stop serving Cycles Gladiator wine because of the offensive label. The board cites nudity as its justification. But the truly shocking thing about the art nouveau label is how completely innocuous it is; if you’ve ever been to a museum and seen, well, anything even vaguely related to the human form, you’d write this off as charming but ultimately forgettable. The side boob and rear endage involved would garner a PG-13 from Hollywood.
The AP reports: “Bill Leigon, president of Hahn Family Wines in Soledad, Calif., said Thursday that visits to the company’s Web site have increased tenfold since news of the ban broke late last week, and callers from across the country have been asking where they can buy the wine.
“Because of the interest, he’s developing store displays that say ‘Banned in Bama’ and ‘Taste What They Can’t Have in Alabama.’”