Breathe In Your Booze

Why drink your booze when you can don a hazmat suit and stand around breathing in gin fumes? That’s the question London bar/art installation Alcoholic Architecture asks. Open only for two three-day sessions (one last week and one lasting through Saturday), the bar is a project of prankish British design firm Bompas & Parr, known for its custom-molded bespoke jellies and “flavour tripping” parties at which participants consume miracle fruit.

Apparently, standing in the stinky mist for 40 minutes is about the equivalent of one drink. But I agree with Dlisted, which snarks: “Now, do you get to drink gin as well as breathe it in? ... After 20 minutes of not getting drunk by breathing in booze vapors, I’d sniff out the source and stick my mouth on the damn mister. 40 minutes sober in a bar feels like ten lifetimes to a drunk!”

This video, by ITN’s This Is Genius, will tell you more, but be warned: You’ll really want to punch the guy who says, “Hence, ‘Alcoholic Architecture,’” with an astonishingly smug expression.

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