All right, we get it, the rollout of “midcalorie” soda Dr Pepper TEN is supposed to corner the “dudes who like diet drinks but don’t like looking unmanly” market (where, as Jezebel points out, Coke Zero and Pepsi Max have failed). It would just make this female soda-drinker so much happier if appealing to men wasn’t accomplished so often by mocking and rejecting women. The brawny commercial for Dr Pepper TEN, part of a test campaign for the new brand, says that women can “keep the romantic comedies and lady drinks” and that the soda is “not for women.” Really? Aw, you won’t let us in the clubhouse for your He-Man Women Haters Club?

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