The AP reports that Kid Rock is teaming up with the Michigan Brewing Company in Webberville, Michigan to create a branded beer. The new brew will send over $700,000 in tax credits the company’s way, and NPR says Kid Rock hopes it will help to create about 400 new jobs for the ailing community.
This is not Kid Rock’s first attempt at creating his own beer. There was chatter last fall about a deal he signed with Drinks Americas, maker of other celebrity boozes such as Dr. Dre Cognac and Trump Vodka, but we haven’t seen any sign of that beer actually coming to market. No bother, now he can appear altruistic and still get paid.