Just about a year ago, we were bracing for an epic microbrew price hike, which has indeed come to pass. And now the financial crisis—which has played havoc with the personal net worth of not just heavily invested young urban microbrew-swilling professionals, but the rest of us, too—has made $9 six-packs a lot less palatable.
The result, according to Advertising Age? Cheap beer is on the rise. High Life, which I seem to remember as my dad’s beer of choice in the 1970s, has made a comeback. Sales of the “Champagne of Beers” went up 6.5 percent in one month this fall. Cheap-ass Keystone (also put out by Miller) went up even further—11.2 percent.
But the news is not all good for Miller’s value arm. The company is pulling its Miller Beer (subscription required), a low-priced Miller brand, from the shelves in the UK because it is “no longer viable,” though Brits will still be able to eschew Old Speckled Hen in favor of a delicious Miller Genuine Draft.