CBS reports that — brace yourself, here — those new, strangely compelling ads that chuckle sardonically at the idea that there could possibly be anything wrong with high fructose corn syrup are based on nutritional research funded by the industry itself.

Of the six studies CBS News looked at on the association’s Web site that “Confirm High Fructose Corn Syrup [is] No Different From Sugar,” three were sponsored by groups that stand to profit from research that promotes HFCS. Two were never published so they’re [Sic; holy crap, CBS… What’s next, apostrophes in your plurals? Thank’s alot!] funding sources are unclear. And one was sponsored by a Dutch foundation that represents the interests of the sugar industry.

Pepsi funded one study, so did a D.C. based lobbying group that gets their [A+, guys!] money from food, chemical and drug companies. And the American Beverage Association gave a grant for another.

As per usual, the ancient question “Cui bono?” is key to a skeptical interpretation of the research that the high fructose folks are leaning upon. Kudos to CBS (if not its copy desk) for doing a bit of digging, even if we had to learn the following horrifying high fructose corn syrup-related fact:

“The average American consumed 56 pounds of HFCS in 2007.”

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