Throw Out Your Calorie Counters

The Boston Globe has come up with a reason we’re all getting fatter: Apparently we aren’t that interested in dieting anymore.

In “Interest in Dieting Slims Down,” Beth Teitell describes how the number of people who report that they are on a diet is the lowest in more than two decades, and explores the possible reasons behind it. The study Teitell uses for the grain of the article (done by market research firm NPD, natch) notes that “a declining percentage of people … consider excess weight unattractive.” Which is a good thing.

Another reason people may not be reporting that they are on a diet is because of an emphasis on choosing healthier foods, rather than adhering to faddish regimens. Maybe we’re all just following Michael Pollan’s advice and not dieting, but eating food, not too much, and mostly plants.

Good advice definitely, but a wee bit boring, if you ask me. And that, notes the article, could be one of the reasons behind this country’s diet fatigue. There just isn’t a new and exciting diet on the scene. From “fat makes you fat” to “carbs are the root of all evil,” the last couple of decades have been rife with diets that promise to help you banish fat easy as pie. But these days, despite a diet book market that sold 4.7 million books last year, people are just not massing toward a single diet.

That’s a fact that probably bums out these guys.

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