I Paid: $1.89 for a 3.03-ounce bag (prices may vary by region)
However, if there's one thing I've learned over the course of eating and evaluating several hundred different prepackaged food items, it's that the connection between marketing and flavor is loose to nonexistent. Tortillaz are unlikely to become America's go-to chips, but for a relatively low-fat choice, they're not too bad. The texture is extremely light and crisp, and while the Zesty Guacamole flavor tastes eerily close to seaweed, the Cheesy Nacho variety had some actual cheese punch and a low-grade addictiveness that's ideal for a snack product.
The brand's market position is something of a curiosity: It walks a fine line between diet/health food and junk/snack food. Whether that's something consumers can embrace or whether it'll fry people's minds and send them stumbling down the aisle for Pringles is yet to be seen.