As our own Miriam Wolf reported back in June, the Corn Refiners Association is trying to reverse high-fructose corn syrup’s bad rep. Now this national trade association is running a couple of suspicious TV ads:

If you’re at work and can’t listen to the dialogue, here’s the rundown: As a Cool Mom pours some fruit punch packed with HFCS at a backyard party, a Prissy Mom asks the snide question, “Wow, you don’t care what the kids eat, huh?” But when the Cool Mom pushes the Prissy Mom to explain what’s so bad about HFCS, Prissy is at a loss for words. Cool Mama sets Prissy straight: “It’s made from corn, doesn’t have artificial ingredients, and like sugar is fine in moderation.”

But is this really true? The Center for Science in the Public Interest calls the Corn Refiners’ ad campaign deceptive, and ScienceDaily reports on a study that says HFCS “may contribute to the development of diabetes, particularly in children.” The Accidental Hedonist takes issue with the idea that HFCS is fine in moderation because “HFCS is in damn near everything, including products that don’t need sweetener, such as yogurt, bread, and cough syrups.” It sure ain’t easy to consume in moderation when you’re knocking back a jug of store-bought punch!

And whether or not HFCS is actually as evil as some studies show, I’m a bit miffed that the mother who questions what her children consume is represented as a passive-aggressive bitch. I’m just sayin’!

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