Here’s the marketing scheme: Not enough people like pickles. But people can’t get enough of that feel-good catnip-to-the-masses, American electoral politics. Hence: the pickle themed website, wherein you, the people, have the opportunity to nominate and elect the Pickle Party President.
The Pickle People Party is sponsored, not surprisingly, by three “purveyors of picklicious products,” Cains, Gedney, and Del Monte.
As of yet, the site doesn’t have a repository of ominously scored negative advertisements trashing the patriotism or sexuality of nominees, but that may be because the list of nominees is currently blank. Come on, people. Pickles! Electoral politics! Get in there and participate!