The horrifying new Halloween ad for Snickers gets big points for going beyond cute-scary and mock-scary and striding into the realm of, well, somewhat legitimately unnerving. Halloween has for decades been a fantastically macabre holiday that has been cuted within an inch of its undead existence, so it’s nice to see a stock Halloween offering tap into the original spirit of the day a little bit. (Martha Stewart also deserves a hat-tip for staying grimly on point even while being compulsively crafty.)

via copyranter

See more articles