I Paid: $3.39 for 1 pound of cookies (prices may vary by region)
Taste: 4 stars
Marketing: 4 stars
Wild Harvest Organic is a lovable-sounding brand owned by a not entirely lovable-sounding parent company known as SuperValu, a behemoth in the world of grocery stores that controls Cub Foods, Shaw’s and Star Market, Albertsons, Jewel-Osco, Lucky, and others. When SuperValu says that Wild Harvest Organic is a brand we should care about, much of America will hear and obey.
So—what does a Wild Harvest Organic sandwich cookie promise to the consumer? No artificial colors, flavors, or preservatives, no corn sweeteners, and no genetically modified ingredients. Whereas traditional Oreo cookies (yes, there is an organic version, although it doesn’t seem to be widely available) include ingredients like processed enriched wheat flour, Wild Harvest cookies are organic this and organic that: organic dehydrated cane juice, organic soybean oil, organic wheat flour, etc. This seems to jibe with the language in the original press release, which states: “The Wild Harvest brand adheres to the strictest definitions of organic and natural. All claims made around Wild Harvest products are substantiated by U.S. Department of Agriculture (USDA) audits and/or by USDA-certified organic certification agencies such as QAI, Oregon Tilth, CCOF and others.”
Fair enough—if these are things you’re concerned about, these may be cookies worth investigating. But, critically: How do they taste? Answer: Pretty good. The Vanilla Crème Sandwich Cookies have a good buttery flavor, the cream is sweet but not overly sweet, and the cookies taste balanced and pleasant overall. The Chocolate Sandwich Cookies could stand to be a little crunchier, but the cream filling is pleasing and tastes Oreo-ish. The chocolate flavor is mild and milky—not Oreo-level addictive and craveable, but for those going organic in their local supermarket, the trade-off might be worth it.