The Consumerist blog and its readers are aggressively documenting the grocery-store manifestation of our troubled economic times: product size shrinkage. From Pampers (fewer diapers) to Subway (fewer pieces of meat) to red-wine vinegar (fewer ounces), the phenomenon appears to be spreading like wildfire.
One particularly aggravating example: the new “Easy Pour” bottle of Tropicana.
Scott writes, ‘I just went to the store & bought the new shapely bottles of Tropicana Orange Juice. Though the bottle is smaller from 96 oz to 89 oz the bottle shape is the same dimensions (LWH). They just ‘squeezed’ the sides of bottle inward.’
Points for the “Easy Pour” label, though; “Now with Less Juice!” would’ve been a harder sell.
The San Jose Mercury News roots out another bit of grocery chicanery:
A popular type of investigation involves ‘slack fill.’ This occurs when a manufacturer uses a larger container than necessary to hold its product. If the contents of a jar, carton, box or bag seem even a little low, the local weights and measures office wants to know about it.