I was fully poised to write something insightful about Big Corn lobbying to rebrand high fructose corn syrup (boo! hiss!) as delicious, wholesome “corn sugar” (yay! healthy!). And then, this Japanese ad for Halls cough drops cropped up.

Arriving via copyranter, this Halls spot had better be drawing on some insider baseball–style cultural cues, because otherwise it’s just deeply incomprehensible and a little disturbing. Also: kind of brilliant. Dalí would approve.

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