“If we don’t stand up for what we believe in and if we don’t fight for our rights, pretty soon we’re going to have as much rights as the meat on our own bones. And, I am not a piece of meat.” That, in part, was big-time Video Music Award winner Lady Gaga’s explanation for wearing a dress made out of raw meat to this week’s VMAs, worn in protest of the U.S. military’s “don’t ask, don’t tell” policy regarding gay and lesbian service members. Better mute your sound if you play the video; the song that accompanies it is dreadful.

Does this make any sense? Not. On. Any. Level. That said, the meat dress was—at least, arguably—a tasteful alternative to her meat bikini, as seen in Vogue Hommes Japan. And in a profession where eccentricity is normal and passionate nuttiness is eccentric, we can bet that while it could soon be forgotten, the meat dress is unlikely to boomerang into a PR disaster … particularly if PETA stokes the flames of self-indulgent silliness. Ah, wait a second—they’ve responded. Consider the silliness flames stoked.

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