Ah, trade associations, birthplace of a million sticky food-related catch phrases that may or may not be true: “Milk: It does a body good.” “Beef: It’s what’s for dinner.”
Now a group called the Corn Refiners Association is trying to use a little of that PR magic to rehabilitate the beleaguered image of corn syrup, with a vast multimedia campaign that kicked off this week.
The ads, targeted at moms, aim to make us believe that corn syrup is as natural as honey.
Watchdog organizations are not amused. The Center for Science in the Public Interest points out that it’s deceptive to imply that high-fructose corn syrup is natural, since it is manufactured using chemicals and enzymes that change its structure.