When you’re making lunch for your kids, maybe you’ve dreamed of having your own New York deli man to do the job for you. Or maybe that’s just me. Regardless, that’s the amusing fantasy behind a UK commercial for Heinz’s Deli Mayo. In the ad, the kids run into the kitchen to get their school lunches from a brusque, white-clad deli man. Then, it’s the father’s turn—but before he can go, the deli man demands his morning kiss. See for yourself:

Fox news host Bill O’Reilly doesn’t get the commercial, and he’s not alone. Complaints led Heinz to pull the ad after just one week. Viewers thought it was “offensive” and “inappropriate.”

Personally, I’m more upset about Heinz’s recent print ads for its Hot Ketchup. Talk about chilling.

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