Once the king of Sunday newspapers, paper coupons have become passé. Of the 285 billion coupons issued in 2007, only 0.5 percent were redeemed, according to coupon processor NCH. But with food costs soaring, more people are interested in saving, and the Wall Street Journal has advice on coupon-clipping for the Internet-savvy.
How much can you save? Well, how much hassle are you willing to go through to buy two cans of peaches for $2? There are, of course, websites that offer coupons similar to what you’ll find in the newspaper. The Journal mentions a few of the most popular: Coupons.com, Coupon Mountain, and SmartSource.com, as well as the Coupon Mom, which has printable coupons and info about grocery chain sales organized by state (you’ll have to register with the site to get it all, though). There are also special deals frequently on the websites of grocery stores and restaurants, as well as savings-conscious email lists.
But in the end, Coupon Mom says, if you don’t flick through the newspaper looking for grocery-store savings, you’ll miss 80 percent of what’s out there. So I guess reading the Journal article, and by extension this blog post, was just a big waste of your time. Sorry about that.