Rachael Ray isn’t everyone’s cup of tea, but who knew she was a terrorist? Fox News commentator Michelle Malkin knew: A Dunkin’ Donuts ad featuring Ray wearing a black-and-white scarf has been pulled after Malkin claimed the scarf was a keffiyeh, the traditional headdress of Arab men. In her words:
The keffiyeh, for the clueless, is the traditional scarf of Arab men that has come to symbolize murderous Palestinian jihad. Popularized by Yasser Arafat and a regular adornment of Muslim terrorists appearing in beheading and hostage-taking videos, the apparel has been mainstreamed by both ignorant (and not so ignorant) fashion designers, celebrities and left-wing icons.
After blog fury ensued, Dunkin’ Donuts pulled the ad, saying the scarf “was selected by [Ray’s] stylist for the advertising shoot. Absolutely no symbolism was intended. However, given the possibility of misperception, we are no longer using the commercial.”
The Huffington Post has a screen shot showing the offending scarf, and Ray does indeed look terrifying. But is her scarf traditional enough to be called a keffiyeh? Similar scarves have become such a ubiquitous hipster accessory that the likes of Lauren Bush and Meghan McCain have donned them, and the trend is pushed by Urban Outfitters, a store owned by a conservative Republican. It’s all so confusing.
Commenter pubius maximus at Salon suggests that changing the term doughnuts to freedom-nuts might help resolve the issue. Dunkin’ Freedom-nuts: yum-o.