Moonshine is back. But instead of being made by illiterate, gun-toting, backwoods fat guys, it’s being made by anime-reading, mouse-pushing urban fat guys. Wired reports:

Today, making your own liquor is as illegal as ever, and a lot less lucrative. In fact, it’s considerably cheaper to buy it off the shelf.

As a result, today’s home distillers are quintessential do-it-yourselfers. Many are engineers and techies, much like the liquor connoisseurs who attend the Whiskies of the World Expo each year in San Francisco. ‘We have a whole audience that we refer to as the whiskey geek,’ event founder and organizer Riannon Walsh says. ‘I think 90 percent of them are techies.’

The relatively profit-averse attitude of the nation’s fresh crop of microdistillers may be a new twist, but the illegality of what they’re doing remains a hallowed American tradition. In fact, according to the article, it’s a tradition celebrated most everywhere in the world: “home distillation” is banned in all 50 states and almost every country, except New Zealand.

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