It was announced yesterday that candy maker Mars and billionaire Warren Buffett have bought up the Wrigley Company (which the New York Times quaintly describes as “the chewing gum concern”).
The deal, worth $23 billion, creates the world’s largest confectionery company. Mars and Wrigley’s combined muscle allows them to control 14.4 percent of the global market for sweets (Willy Wonka, stew in your sugary juices), toppling former number one Cadbury from the big rock candy mountaintop. Economists are speculating that this might lead Cadbury, which has only half of Mars’s share in global chocolate sales, to reconsider a previously aborted partnership with Hershey.
More important, however, the merger gives humor-starved economic news writers the opportunity to get a good pun out of the phrase sweet deal.