A recent Nielsen survey brings the news that more than 50 percent of us would give up “convenience packaging” to help the environment.


As reported in the trade publication Progressive Grocer, U.S. consumers are most willing to forgo stack-and-store packaging, resealable packaging, or packaging designed for easy transportability. We were less willing to give up packaging to keep products “clean and untouched by other shoppers” (only 26 percent of us want our foodstuffs available for the prodding of others).

Prominently not mentioned in either the Progressive Grocer piece or the press release on the study from the Nielsen Company is any mention of 100-calorie packs. The spawn of the unholy union of the devil and Nabisco, the packs are being used for everything from guacamole to Girl Scout Cookies and have even inspired a reverse kind of one-upmanship (call it one-downmanship).

Although it seems obvious that the individual 100-calorie packs with their exponential increase in waste are not environmentally correct, even those concerned about our exponentially increasing waistlines don’t think the packs are nutritionally correct either.

Maybe the Nielsen survey will send a clear message to manufacturers that despite our weakness for throw-in-the-lunchbox convenience, many of us are willing to sacrifice some packaging for the environment.

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