The BBC reports that a man has died—that’s right, died—from eating too many fairy cakes. Here in America, we call them cupcakes and they tend to be nonlethal, but apparently when they’re served up in Swansea as part of a fairy-cake eating contest, they get downright badass.

Quoth the owners of the club where the Cupcake of Death was served up:

“It was a tragic accident and very sad and should serve as a cautionary tale.”

You know what else should serve as a cautionary tale vis-à-vis eating contests?

That pie-eating scene in Stand by Me.

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