Perhaps you remember Jamiroquai, the techno/acid/jazz/funk band best known for their 1997 hit video Virtual Insanity. Not ringing a bell? It’s the one shot in a white room with furniture sliding disconcertingly all over the place. The video’s lead singer, Jay Kay, is wearing a crazy black hat and sliding around with the aforementioned unnerving furniture. If you haven’t seen it, watch it now. It’s pretty good.

It’s newly relevant because Jay Kay has revisited his glory day … on behalf of famous low-cost ramen maker Nissin Cup Noodle. Tune in below for one of the most entertaining cross-cultural promotional concepts since Bill Murray played a washed-up actor flacking for Suntory whiskey in Lost in Translation. [Via BoingBoing]

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