First it was the “sushi police,” and Japanese inspectors wanting to make sure that maki you’re about to bite into is the real thing; now the Italians are getting into the act. A member of Italy’s parliament—head of the agriculture commission, Marco Lion—would like the country to make sure the “true identity of the drinks are not lost.”
His bill, which will be discussed in parliament over the early months of the new year, aims to protect the authenticity of a number of Italian products, including coffee.
Cafes will have to undergo a series of tests before being given a ‘Certified Authenticity’ label and their production processes will be standardised by the National Institute of Italian Espresso.
This new label will allow buyers to distinguish between authentic Italian products and their imitations.
I’m thinking the Frappuccino isn’t going to make the cut.