Could it be possible that a can of puréed prunes will be one of the hottest accessories this fall? Well, probably not, but Jennifer Aniston, Reese Witherspoon, and Marcia Cross are all linked to a very peculiar Hollywood fad diet. Apparently, they’re enjoying Earth’s Best organic baby food in place of regular adult meals. Marie Claire calls it “baby eating.”

Jennifer Aniston believes the ‘purer, nutrient-packed, gluten-free’ pots help to maintain her trim figure; Reese Witherspoon told a US TV show she’s careful not to crash diet on infant food and makes sure to have one adult meal a day; while Marcia Cross ditched junk food snacks for baby food to keep hunger pangs at bay.

Now, swapping a jar of Gerber applesauce for a bag of Doritos is one thing, but eating a 70-calorie serving of puréed beef, carrots, and corn doesn’t make a whole lot of sense as a meal replacement for a grown-up. One commenter on the Big Fat Deal blog says:

It’s amazing how this ‘diet’ finds a way to both infantilize and starve women at once. Yay, both misogynistic cultural imperatives achieved at once! Good grief.

One can only wonder if the ladies listed above have discovered—a website featuring a wealth of information on making purées for your toothless child (or your favorite starlet).

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