So when Mad River Bar & Grill, a Manhattan sports bar popular with Wisconsin exiles, starting serving Spotted Cow, it was a natural way to connect with the bar’s clientele. The only problem: Spotted Cow is only distributed in Wisconsin. New York bars can only sell beers handled by wholesale distributors, and thus: 50 cases of the beer were seized from the bar and two fines totaling $20,000 were handed down. Ouch. Gotta sell a lot of bottles to make up for that.