Rainforest-juice swillers? Hale-and-hearty boomers? Products tweaked to tempt teens into brand loyalty? Consumer research group Mintel predicts all this and more in a roundup of product previews summarized by Slashfood.
It looks like sustainability isn’t going to be as hot an issue as the local food movement would like it to be—not yet, anyway. It will still gain ground with mainstream consumers, but by and large the focus is not yet on production. People are more focused on personal wellness, getting more specific than last year’s general interest in ‘superfoods.’ Mintel predicts that Amazonian foods—including açaí and other rainforest botanicals that promise over-the-top health benefits—will really hit the mainstream through companies that are known for healthy products, like Odwalla. Other trends that they are forecasting for food processing and sales include an increased targeting of baby boomers and teens; revitalizing interest in traditional, quality (not on-the-go) breakfast foods; more Web-based marketing, including more contests and giveaways; and a simplification of marketing slogans and packaging.
The Mintel report specifically mentions only one product as a forerunner of those to come: Glade PlugIns Scented Oil Light Show, directed toward teens who want a psychedelic light show and for their rooms to reek of spring garden or apples ‘n’ cinnamon. But I’m going to keep an eye out for açaí juice; that doesn’t sound half bad.