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You may be able to take the parade out of Pride for social distancing reasons this year, however, you can never take the pride out of Pride. Begun in New York City in 1969 as an extension of the Stonewall riots, Pride parades the world over have always been opportunities for equal parts celebration and education, the latter all the more important in the year 2020, as Pride intersects with ongoing Black Lives Matter protests. 

But celebration still has its place, for strides that have been made in the last 50 years, and the hope for many more to come, with amplification of marginalized voices at the forefront of this year’s activities. Virtual, personal, and small festivities will be in effect all month, and on-theme beverages for toasting are still the vibe. From the rainbow branded and thematically named, to LGBTQ+ producers, to charitable partnerships with advocacy groups, we’ve rounded up six wines, beers, and spirits perfect for celebrating Pride.

Crystal Head Vodka

Photo used with permission

Crystal Head Vodka

That this Canadian-made, premium vodka is filtered through Herkimer diamonds is fabulous enough to make it Pride-worthy by itself, but the brand has taken it a step further with its new, first annual Pride bottle, featuring the signature skull decked out in its rainbow finest.

Crystal Head Vodka Pride Bottle, check price and availability on Drizly

I repeat: diamond-filtered vodka.
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Brooklyn Brewery The Stonewall Inn IPA


New York’s oldest brewery offers a Pride beer that keeps on giving in a number of ways: First, this zesty IPA clocks in with a low ABV price tag that can help keep the party going all day. More importantly, proceeds from The Stonewall Inn IPA benefit The Stonewall Inn Gives Back Initiative.

Brooklyn Brewery The Stonewall Inn IPA, check price and availability at Target

A sessionable, low-calorie, on-theme beer for all-day Pride festivities.
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Goose Ridge Cascadian Rainbow Rosé Bubbles


If there was a single libation to sum up the celebratory, summer fun of Pride, here it is: Sparkling. Rosé. In a can. The berry-forward sparkler is available from Washington State winery Goose Ridge year round, but the limited edition Pride can, emblazoned with the rainbow sasquatch, is as rare as the creature itself. 

Absolut Rainbow


Absolut was the first spirit brand to offer a Pride-specific rainbow bottling, working with Gilbert Baker, the designer of the 40-year-old rainbow flag. The limited edition yearly Pride bottle is in partnership with and also promotes GLAAD’s Accelerating Acceptance platform.

Gay Beer


I mean…this basically requires no explanation, but still there’s a story. Born in Brooklyn, and “Brewed this way,” Gay Beer was begun with a mission in mind to appeal to the widest diversity of beer consumers. The outcome is a gluten-reduced, easy-drinking golden lager with a built-in charitable function called Gay Beer Gives Back, providing financial support for LGBTQ+ advocacy programs.

Gay Beer Light Lager, check price and availability at TapRm

The only beer that was brewed this way.
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Gary Farrell Chardonnay Russian River


In February 2004, then-San Francisco-mayor Gavin Newsom deemed that same-sex couples within the city should be allowed to marry, prompting a Valentine’s Day communal “I do” for 4000-plus couples to tie the knot. Among them at this historic moment, with her fianceé, was Theresa Heredia, winemaker for Gary Farrell Vineyards & Winery. A fine wine and a finer reason to Chardonnay All Day for your Pride celebrations.

Gary Farrell Chardonnay Russian River, check price and availability at Drizly

Chardonnay all day with a gay love story.
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Taste the Rainbow

Fantastic Rainbow Foods for an Extra-Festive Pride

Header image courtesy of Crystal Head Vodka.

Pamela Vachon is a freelance writer based in Astoria, NY whose work has also appeared on CNET, Cheese Professor, Alcohol Professor, and Diced. She is also a certified sommelier, voiceover artist, and an avid lover of all things pickled or fermented.
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