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America’s favorite fancy supermarket, Whole Foods, and parent company Amazon, have announced the slashing of prices on more than 500 items in an effort to shed its image as overpriced food retailer of record.

Taking effect today, and focused largely on produce and some meats, marked-down items will see an average drop of 20 percent with some cut as much as 50 percent. In an official press release and joint statement released earlier this week, Amazon said its Prime members can also expect to save an additional 10 percent on Whole Foods sales items and deeper weekly discounts, including “more than 300 Prime member deals” on some of the season’s most popular items.

Just a few of the items included in the brand’s new pricing structure include organic asparagus (down $2 per pound), large yellow mangos (now just $1 each), and air-chilled chicken (down to just $1.79 per pound and a savings of 40 percent).

Amazon and Whole Foods are making it easy to peruse the discounts with a “New Lower Price” filter (although at last check it seemed to be experiencing some technical difficulty), but we’ve gathered a few of our Whole Foods favorites with their shiny new price tags for your convenience!

Justin's Classic Peanut Butter (Pack of 10), $5.30 (was $7.20)

Justin's peanut buttery goodness for less!
Buy Now

Sumo Mandarin, $1.25 (was $2.25)

Sumo Citrus is all the rage!
Buy Now

Organic Strawberries, $5.99 per pound (was $7.49 per pound)

A berry good deal!
Buy Now

Related Reading: We Ranked the Best New Whole Foods Ice Cream Flavors

This is the third time Amazon has announced major price cuts since it acquired the national supermarket chain in 2017. Last year the brand announced Whole Foods discounts and deals exclusively for Prime members, and now through the end of April customers who try Amazon Prime also get $10 off a $20 purchase in-store at Whole Foods.

Related Reading: How to Save Money at Whole Foods

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Header image courtesy of Whole Foods

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