Unless you’ve been living under a pile of leaves all fall, you may have noticed that this apple has gotten a lot of media attention. It’s become the darling of the pome fruit world, an apple with its own Wikipedia page.

The fruit is a mere decade old (as opposed to the heirloom varieties that have been getting all the attention in the tomato world), but this mammoth apple has become an underground hit. It has even muscled its way into becoming the state fruit of Minnesota.

It turns out that, like California avocados and eggs, the Honeycrisp has some marketing muscle behind it. The New York Times likens it to the iPod of the food world. You can check out the official site, taste some for yourself, and then decide whether they’re the platonic ideal of an apple or just another flavor of the month.

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