While it may be beyond cliche to complain about Whole Foods being expensive at this point, it’s still a valid issue for many. Luckily, there are plenty of smart ways to save money at Whole Foods, and now you can add another one: be an Amazon Prime member. Starting today in Florida, Whole Foods is offering lots of discounts to Amazon Prime members, and they’ll be rolling out nationwide soon.
According to Amazon’s press release, “Prime members can now get an additional 10 percent off sale items, typically hundreds of products throughout the store, plus weekly deep discounts on select best-selling items.”
Specific offers will change each week, but think $10 off per pound of wild-caught halibut steaks, a full pound of organic strawberries for just $2.99, a buy-one-get-one-free deal on cases of the Whole Foods 365 store brand sparkling water, 2 bags of KIND granola for $6, and 50% off cold brew coffee at the stores’ Allegro coffee bars.
While these discounts for Amazon Prime members are currently only available at Whole Foods stores in Florida, the deals “will expand to all Whole Foods Market and Whole Foods Market 365 stores nationwide starting this summer.”
In the meanwhile, if you’re an Amazon Prime member in certain other locations (like Denver, Sacramento, San Diego, Los Angeles, Austin, and Dallas), you can currently get free 2-hour delivery from Whole Foods when you shop through Prime Now. And if you’re in San Francisco, you can even get booze included in your Whole Foods Prime Now delivery! Back when this perk was first launched, Whole Foods founder and CEO John Mackey said of the partnership with Amazon, “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.”
Clearly, things just keep getting better. Of course, you still have to pay a yearly Prime membership fee (currently $119), but if you shop a lot at Whole Foods, or plan to thanks to this development, the grocery savings could definitely help offset that cost.
While the price—and other issues like geographical location and reliable, easy access to technology—will remain prohibitive to some consumers who might like to eat more organic, responsibly farmed, healthy food at lower prices, this is definitely a welcome development for many.
In the words of Amazon Prime’s Vice President, Cem Sibay: “This new Prime benefit at Whole Foods Market is a perfect pairing of healthy and delicious food at even more affordable prices. Our vision is that every day Prime makes your life better, easier and more fun, and shopping at Whole Foods Market with exclusive deals and savings is all of this and more.”
Header image courtesy of Whole Foods Market.